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How Do We Sell Homes Faster Than Any Other Agent?
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| First we asked: How do buyers find houses? |
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| "How Buyers first learned the home they purchased was for sale" according to the National Association of Realtors 2005 research: |
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Internet Users |
Did not use Internet |
| Real Estate Agent |
36% |
3% |
| Internet |
29% |
4% |
| Yard Sign |
15% |
16% |
| Home builder or agent |
6% |
11% |
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| Friend, Neighbor or relative |
6% |
15% |
| Print newspaper ad |
5% |
8% |
| Knew the sellers |
2% |
9% |
| Home book or magazines |
1% |
1% |
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| Here are some of the ways that we will market your house: |
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| The Realtor Network – our most powerful tool! We work hard to make it easy for realtors to find, recommend, and write an offer on your house. The fastest way to access ‘The Network” is through the Multiple Listing Service (MLS). We use: |
- Professional Quality Photography – photos, carefully taken and artfully sized, that represent the best aspects of your home. Photos that show the amenities and details that buyers are looking for.
- Carefully Worded Descriptions – each photo has captions to draw attention to the strongest features that will sell your house.
- Top Notch Fact Sheets – Rooms are measured, details noted, photos selected, to provide the Realtor and Buyer on-the-spot information and a high quality presentation of your house to take with them.
- Face-to-Face Presentation – we go to the local weekly realtor meetings to talk one-on-one about your house with other Realtors who represent prospective buyers.
- Invitations to Top Realtors – we have over 1000 top Realtors in our data base. Don creates catchy emails that goes to these realtors inviting them to show your house, or to send their Buyer’s to your Open House.
- Questions Answered Quickly – we do our “homework” on your property so we can quickly answer the most common questions: from neighborhood rules and regulations, to utility costs, to taxes and school boundaries. Buyers want their questions answered NOW.
- Feed back from Buyers – We are dogged in following up w/ realtors after they show your house. We want their opinions AND we want to respond to their questions and concerns. Our feedback response is over 90%, providing valuable insights to our Sellers.
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| The Internet - In 1997 only 2% of Buyers found homes on the internet. In 2005, 24 % of Buyers first found their home on the internet, and over 77% used the internet in their home search – a trend that continues to increase. We are internet savvy |
- Your Own Web Page – We put your home on the internet with IMPACT. Using our detailed descriptions, professional photos, and links to local schools and resources your home and neighborhood will be immediately available to prospective buyers.
- Realtor.com – the largest real estate database on the internet! We pay thousands of dollars to increase your presence on this website…providing more photos, banners and a link directly to your home’s website!
- Virtual Tours - We personally oversee the virtual tour photography of your home to prevent distorted images and ensure Buyers who want to see ONLY those properties with Virtual Tours will be pleased to see your house
- Multiple Internet Exposure – When you list with us, your home will appear on our website, realtor.com….AND the following sites as well; Keller Williams.com, HER.com, Yahoo.com, Google.com, Homes.com, MSN.com, homeseekers.com, visualtours.com, and many more sites.
- Search Engines – we understand how search engines pick up key words and links. We position our site to come up ahead of the pack when Buyers are looking for homes in Columbus.
- Our Advertising Drives Buyers to Your Site! From our postcards, and yard signs, to magazine ads, we continually direct prospective buyers to your website!
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| Yard Signs Signs That Sell – Our signs work for you…such a basic thing, why can’t more agents get it right? It takes savvy, system and staff. Here’s what works: |
- Attractive Signs, properly place to catch the interest of people passing by
- Brochure Boxes – with flyers that are professionally done with great photos
- Our Interactive Information Line - provides immediate information about your house when the Buyer wants it…NOW. Try it to see how it works: 1-800-757-2961 code: 404 .
- An Aggressive Team to follow-up on the interest that is generated!
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